This month I had the opportunity to utilize a service I’d been watching with interest―Brett Snyder’s Cranky Concierge. Cranky Concierge is an extension of the goodwill Brett has established over the years as a top [if not the top] airline blogger worldwide on CrankyFlier.com. The concierge service is something he developed as an answer to the “what do I do now” question travelers frequently ask when things don’t go as planned. They’re also there to provide personal feedback on seating, route planning and other pre-trip advice to help make the airline experience just a little less frustrating.

It's hard not to enjoy Virgin America's product, especially at economy-seat pricing.
Enter the opportunity. I had a business trip planned for the first week of December to fly from Los Angeles to Seattle. I’d be flying with my wife (10 year wedding anniversary) for a 2-day company-sponsored weekend, primarily to participate in an annual holiday party. As usual, I had the option to select my preferred carrier, and I selected Virgin America. Many of you know me as a “Southwest” nerd, but even I have to admit that Virgin’s got a good thing going with the mood lighting, quieter cabin, comfortable leather seats, seatback IFE with in-seat food and beverage ordering, live Dish Network programming, in-seat power and Gogo-powered WiFi. That’s hard to beat. Given the fact that I wouldn’t be as “travel flexible” as I usually am (due to us having only 2 days of arrangements for our family to watch the kids while we were away), I thought it would be an excellent opportunity to give Cranky Concierge a shot.
It cost $30 for the regional roundtrip, and about 2 minutes of my time to complete the form on the website. A few minutes later, the team had assigned Nate Vallier to my itinerary, and he emailed me only a few minutes afterward confirming my details. He locked down my quick contact data and informed me that he’d take the role of “big brother” for the rest of my trip. From that point on, Cranky’s work was on autopilot, at least from my perspective. As a kicker, Cranky has a deal worked out with Gogo which granted me a 24-hour pass on each of my flights―something I ended up taking major advantage of during the trip. I should point out that Cranky Concierge doesn’t usually assign concierges right away. They typically load us in to the system and then assign the concierge a couple weeks in advance of the trip. Any questions before this point are answered directly by Brett himself or his sidekick concierge Dave. Because I signed up closer to departure, it all happened at once.

Virgin was having a rough go of it following the transfer to Sabre
We hit our first snag 24 hours before departure when we attempted to check in. Due to the nature of the trip, my wife and I were booked on separate confirmation numbers which required 2 check-ins. Having been accustomed to flying Southwest so often, it’s an impossible habit to break the itch I get to check in exactly 24 hours before a flight. When we visited Virgin’s website to check in, we encountered a plethora of inexplicable errors. Nate and Brett were quick to point out that Virgin was [and sadly still is] suffering from major pains following their switch from aiRES to Sabre. The only solution was checking in at the airport when we arrived for our flights. This was a non-issue due to our confirmed assigned seating.. I just felt bare not going to sleep that night without the warm blanket of a confirmed ticket in my hand.
My wife and I arrived at LAX about 2 hours prior to our evening departure, parked at WallyPark as usual, had a quick dinner at Gladstone’s in LAX’s terminal 3 and headed up north to Seattle. The flight was smooth, the service good and the wi-fi code provided by CrankyConcierge worked flawlessly. The 2 day stint in Seattle was very relaxing, if not a little cold. For the flight home, we ran in to the same check-in situation we’d encountered a few days prior. Because we’d probably be cutting it close on our arrival at Seatac, I was trying to avoid checking in at the airport kiosk. Unfortunately this was unavoidable, though I must admit I was impressed at Nate’s thoroughness in trying the Virgin system utilizing a variety of computers and browsers both at his location and elsewhere, all while my wife and I were tied up during a cocktail party. (Thanks Nate!)
In retrospect, my personal review of Cranky Concierge is a bit weak due entirely to the fact that nothing serious went wrong during our trip. Despite the relative ease through which we flew to and from Seattle from Los Angeles, Cranky Concierge’s Nate was always on the lookout. I received frequent emails on the status of my inbound aircraft, weather expected en route, and of course the unexpected but treasured free Gogo access key (which came in handy when the IFE on our flight home failed). He jumped on the check-in issues within a matter of minutes, and made my wife and I feel like everything was under control. Sometimes that’s all you need.

Brett "CrankyFlier" Snyder
Naturally, for the purposes of this review, it would have been better for if our trip degenerated into a mess of delays, cancellations, and all that so Cranky Concierge could really shine. Our trip was certainly better off with that not happening, but to fill in the blanks I turned directly to the President and Chief Airline Dork of Cranky Concierge, Mr. Brett Snyder himself for a one-on-one interview.
MrSkyGuy: As an avid “Crankster,” I learned about CrankyConcierge (CC) through the self-advertising you dropped as the program was being developed. Given your extensive aviation footprint, word-of-mouth appears to be one of the most popular forms of marketing you have used to get the word out on CC. What other areas or incentives are you utilizing to draw more people in to CC?
Cranky: We actually don’t really go out and recruit business, believe it or not. We tried a little advertising via Google AdWords but had little success. Ultimately, we found that we were able to grow primarily through referrals and blog readers. It’s important for us to grow slowly, because we need to make sure we can continue to deliver the service properly. Fast growth would put that at risk, so we continue on the path we’re on, taking advantage of new opportunities as we can. For example, having been recently listed as a top travel specialist with Conde Nast has opened up new opportunities for us in the way of partnering with other specialists to help their clients.
MrSkyGuy: For our flight to Seattle, we flew Virgin America which utilizes the ground-based Gogo internet service aboard all flights. I noticed during the pre-briefing for our flight that Cranky had a free 24-hour pass for my day’s flights with Gogo. I found this to be especially worthwhile considering how plugged in I am when I travel. Is this a temporary promotion available for CC? How did this promotion come in to being?
Cranky: This isn’t temporary, and in fact, we just received our allotment for 2012 so we can continue to offer the service through next year. Whether we can offer it beyond that depends upon our discussions with Gogo each year, but we really think it’s a great thing for our customers. It actually came about after discussions with people I knew at Gogo.
MrSkyGuy: Virgin America is an “assigned seat” airline, which negates most of the need to rapidly sign-in precisely 24 hours before flight time (eg. Southwest). Do you provide check-in services for travelers flying Southwest to aid them in getting an A-boarding group when they fly?
Cranky: This is something we’ve actually been considering. We do offer this to our small business customers if they’re interested in the service, but it’s not something that we’ve yet offered to everyone else. It would require some potentially early wake up calls, so I think it might end up being an add-on service that we might offer.
MrSkyGuy: It’s clear that the benefit of CC increases with the complexity of the reservation. My flight to Seattle from LAX and back was simple, but international travelers (or travelers who must fly during peak periods) are often those facing the most issues during their travel. Can you share some of the crazy situations you and your team have been able to muscle through where your customer was stranded? Any CC war stories you can share?
Cranky: Oh sure, we’ve had some fantastic stories. I think one of my favorites was someone who was stranded in London during the ice problems last December. He had already been delayed a couple of days, but his new flight plan was to fly BA to Paris and then Air Tahiti Nui back to LA. BA ended up canceling his flight, but he was determined to still get to Paris for that trip despite no chance of getting on the Eurostar (which was operating a reduced schedule thanks to the ice) or on another flight. We went to work.
He left his hotel at 930p in central London via taxi. He went to St. Pancras where he caught a train down to Dover. From there, he had to take a shuttle of some sort to the dock and he took a late night ferry across to Calais. He then walked to the train station where he found a train to Lille. He switched stations there and took his last train to de Gaulle. He made it around 7a and hopped his flight home. He was obviously willing to get to his destination no matter the physical toll on his body, and we were able to make it happen.
Of course, that’s a pretty extreme example. I mean, we help people all the time with more minor issues. Just the other day, one of our small business clients was flying Pittsburgh-Midway-Nashville. We had alerted them that there were big delays in Chicago (even at Midway), but they weren’t delayed yet. Having finished up their work early, they asked for options. We found them a great connecting option on US Airways for only $173. This kept them away from the weather and got them home earlier than planned. And since they’re original ticket was refundable, this was a great option.
Sometimes even when we can’t help, we still provide great value. A couple weeks ago, we had clients going Newark-LA-Maui and the Newark flight was delayed to the point where they had a 5 minute connection in LA. Obviously that wasn’t going to work. While they were in the air, we did the research and tried to get them on a Delta flight going 30 minutes later. It would have been tight but there was a chance. The problem was that the Continental people said they’d have to print out the ticket, so she had to see a gate agent. The res agents said it wouldn’t be a problem, but the gate agent refused to help and sent them to customer service. They obviously missed the flight at that point and had to stay overnight. But the clients were really happy to have someone looking at options and guiding them along the way. They would have been far more confused and frustrated had we not been there to help them and were really pleased with the service.
MrSkyGuy: If you could give an unseasoned airline (domestic and international) traveler 5 brief tips or points of advice, what would they be?
Cranky: Hmm, that’s always a tough one. How about these: 1) Leave yourself extra time throughout the process. You might try to cut it close getting to the airport or have a really short layover, but building in a buffer can help a lot if things go wrong and there are delays. 2) Know your options. If your flight is running late, try to have some knowledge about what other connecting options might be available. Just having that kind of knowledge might get you the last seat over someone else who is relying on others to give information. 3) Be flexible. When things go wrong, people want the airline to just put them on the next nonstop flight. That’s ideal, but it’s not always possible. If you’re willing to consider crazy connections, that creativity might get you far. 4) Don’t pack important stuff. When things go wrong, you might not be able to be reunited with your checked bags for awhile, so definitely keep the most important stuff with you in a carry on bag. 5) Keep things in perspective. Flying can be really stressful for people, especially those who don’t do it often. If you are able to just back up and take a deep breath, often the problems you’re faced with aren’t that horrible. Even if they are bad, getting all wound up is only going to make things worse, so try to relax as best you can.
MrSkyGuy: My wife didn’t fully understand the sort of value CC held until she witnessed CC [Nate] working to check us in while we were unavailable during a company function. Had we flown Southwest, check-in would have been paramount and CC’s service in that regard would have been critical. What other behind-the scenes items are you and your team working on while your customers are out and about during their trips?
Cranky: Much of the behind the scenes work is really on a case by case basis. Some people just want to know that we’re watching their flights and sending them updates. We’ve had clients who don’t respond to any updates we send, and that’s perfectly fine. We know that if something goes wrong, then we’ll hear from them. But it’s amazing how often some little things go wrong. A great example just happened yesterday. We had a client flying on Air France/Delta who was relying on online check in to get the 20% discount on checked bags. She had 9 excess bags, so that was big money. The website wouldn’t check her in, so while she slept, we were trying to figure out the problem. After several iterations, Air France told us that it couldn’t be done, but they said that when she handled it at the airport, Air France would then go back and refund the difference to her. She probably wouldn’t have been able to get that kind of resolution on her own, at least not without significant investment of her time.
MrSkyGuy: The connected traveler has multiple tools today which weren’t available to the public at large even 3 years ago, such as smartphone-based apps like TripIt, TripCase, FlightCaster, and more. These services have allowed savvy travelers to put more information at their fingertips and bring along some of the services CC provides. Where to these apps/tools leave off and where does CC pick up the most slack?
Cranky: We find those apps to be complementary to our services in most cases. They are great for people who want to do it themselves, but they can’t match the collective brain power of a team of airline dorks in getting things done. They might be able to give alternates if you have a missed connection, but they won’t be very creative. Also, they all require the traveler to take action whereas our service really makes it so the traveler can just hand things off to us and not worry. Here’s a great example of how these work together.
We had a client a couple weeks ago who was on Delta from Phoenix to Orlando via Atlanta. His flight from Phoenix posted a four hour delay in the middle of the night, and he would have missed his connection. Now, these services like TripIt can alert the client to the problem, but then he’ll have to go to the airline himself and get it fixed. In this case, he can sleep through the night, only to wake up in the morning to find that we’ve already had him booked on the next best connecting option. By the time he work up, that option was completely full, so we really did add value. And to talk more about technology, Delta allowed us to rebook him using the website – we didn’t eve have to talk to an agent to get it done. So our services really do work well together.
MrSkyGuy: There are companies such as Medex and others which big companies utilize to ensure that employees have extra options available to them in the event of an emergency, such as medical evacuation, repatriation, etc. What sort of emergency services is CC prepared to provide in similar emergency-related events?
Cranky: We do not provide any sort of evacuation or medical insurance. We can certainly help people pick the right policy for themselves if they’d like such an option, but that is beyond our abilities to deal with situations like that. What we can do, however, is if someone calls and says they need to get a flight out quickly, we can certainly help with that.
We had someone call from Egypt during the uprising there saying that flights had been canceled and he needed to find a way out. We were able to see that Alitalia was still operating a flight to Rome, so we booked him on that flight and he got out of there while others were stuck. So if people want to take their transportation into their own hands, we can do it. But in terms of formal medical or evacuation insurance providers, that’s not our business.
MrSkyGuy: I’d like to personally thank you for allowing us the opportunity to take a deeper look in to CrankyConcierge. Any parting thoughts to leave our readers with? Any promotions we can share for the 2011 holiday season?
Cranky: Thanks, MrSkyGuy. I’d encourage readers to check out our website at CrankyConcierge.com and call us if they have questions at 888-747-1011 (or +1 707-797-7474 outside the US). It’s a service that a lot of people don’t know about, but it can provide a lot of great value. We understand that means there’s an education process, so calls are always welcome. We don’t have any particular promotions for the holiday season. This is our peak time, and we’re already pretty busy. But if people get stuck, then we can always help.

This is avoidable. Say no to travel madness!
In closing, I’d like to thank Brett and Nate for both their diligence in looking out for us during our trip, and the extra time they committed this review. In a stormy world of complicated airline rules, fees, procedures and unknowns, CrankyConcierge provides safe harbor. Is Cranky Concirge’s real-time airline travel management service worth it? I sure think so. My semi-unbiased advice? Give em’ a shot. The $30 you spend on a round-trip for Cranky’s travel monitoring and advice could save you hundreds, days of travel, and perhaps prevent you from blowing a mental fuse.
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